Case Study
Case Study
Designing of Beauty Service App
Designing of Beauty Service App
TIME
12 weeks
Group Project
PLATFORM
Figma
Miro
Photoshop
Illustrator
MY ROLES
UI/UX Designer
Visual Designer
DELIVERABLES
High-fidelity interactive for mobile app
Background
Background
The app's primary objective is to streamline the process of booking beauty and grooming services, whether it be for in-home or in-store appointments. Designed for simplicity, this mobile application empowers users to effortlessly browse and select from a variety of beauty and grooming options, tailored to their preferences. Users can conveniently schedule appointments at their preferred location, be it at home or in-store, while also gaining the ability to track their appointments and make informed decisions based on reviews. The app serves as a user-friendly platform, ensuring a seamless and convenient experience for individuals seeking personalized beauty and grooming services.
The app's primary objective is to streamline the process of booking beauty and grooming services, whether it be for in-home or in-store appointments. Designed for simplicity, this mobile application empowers users to effortlessly browse and select from a variety of beauty and grooming options, tailored to their preferences. Users can conveniently schedule appointments at their preferred location, be it at home or in-store, while also gaining the ability to track their appointments and make informed decisions based on reviews. The app serves as a user-friendly platform, ensuring a seamless and convenient experience for individuals seeking personalized beauty and grooming services.
Overview
The core goal of this project is to undertake comprehensive research on prospective customers for the envisioned beauty service platform—both individuals in search of beauty services and skilled professionals aiming to augment their income by offering their expertise. Through the acquisition of valuable insights and feedback from these two distinct target audiences, the project aims to craft an application that seamlessly connects and facilitates a mutually beneficial experience for both groups. The ultimate objective is to develop a user-friendly platform that empowers individuals seeking beauty services and skilled professionals, assisting them in realizing their respective goals effectively.
Overview
Overview
The core goal of this project is to undertake comprehensive research on prospective customers for the envisioned beauty service platform—both individuals in search of beauty services and skilled professionals aiming to augment their income by offering their expertise. Through the acquisition of valuable insights and feedback from these two distinct target audiences, the project aims to craft an application that seamlessly connects and facilitates a mutually beneficial experience for both groups. The ultimate objective is to develop a user-friendly platform that empowers individuals seeking beauty services and skilled professionals, assisting them in realizing their respective goals effectively.
The core goal of this project is to undertake comprehensive research on prospective customers for the envisioned beauty service platform—both individuals in search of beauty services and skilled professionals aiming to augment their income by offering their expertise. Through the acquisition of valuable insights and feedback from these two distinct target audiences, the project aims to craft an application that seamlessly connects and facilitates a mutually beneficial experience for both groups. The ultimate objective is to develop a user-friendly platform that empowers individuals seeking beauty services and skilled professionals, assisting them in realizing their respective goals effectively.
Problem
Problem
In the Canadian beauty and grooming industry, service providers frequently grapple with hurdles in expanding their client base and boosting income, paralleled by customers encountering challenges in locating reliable and skilled professionals. Addressing this gap, a dedicated Canadian beauty and grooming services platform is essential, acting as a seamless bridge that efficiently connects skilled service providers with a diverse customer base. This platform serves as a catalyst for both professionals looking to expand their reach and clients seeking trustworthy and proficient beauty and grooming services in Canada.
In the Canadian beauty and grooming industry, service providers frequently grapple with hurdles in expanding their client base and boosting income, paralleled by customers encountering challenges in locating reliable and skilled professionals. Addressing this gap, a dedicated Canadian beauty and grooming services platform is essential, acting as a seamless bridge that efficiently connects skilled service providers with a diverse customer base. This platform serves as a catalyst for both professionals looking to expand their reach and clients seeking trustworthy and proficient beauty and grooming services in Canada.
In the Canadian beauty and grooming industry, service providers frequently grapple with hurdles in expanding their client base and boosting income, paralleled by customers encountering challenges in locating reliable and skilled professionals. Addressing this gap, a dedicated Canadian beauty and grooming services platform is essential, acting as a seamless bridge that efficiently connects skilled service providers with a diverse customer base. This platform serves as a catalyst for both professionals looking to expand their reach and clients seeking trustworthy and proficient beauty and grooming services in Canada.
In the Canadian beauty and grooming industry, service providers frequently grapple with hurdles in expanding their client base and boosting income, paralleled by customers encountering challenges in locating reliable and skilled professionals. Addressing this gap, a dedicated Canadian beauty and grooming services platform is essential, acting as a seamless bridge that efficiently connects skilled service providers with a diverse customer base. This platform serves as a catalyst for both professionals looking to expand their reach and clients seeking trustworthy and proficient beauty and grooming services in Canada.
Proposed Solution
Proposed Solution
Enhancing Service Provider Opportunities
By introducing a specialized Canadian beauty and grooming services application, our primary aim is to establish a seamless connection between skilled service providers and a diverse clientele. This platform is designed to empower service providers, enabling them to augment their income and broaden their reach within the Canadian market.
Enhancing Service Provider Opportunities
By introducing a specialized Canadian beauty and grooming services application, our primary aim is to establish a seamless connection between skilled service providers and a diverse clientele. This platform is designed to empower service providers, enabling them to augment their income and broaden their reach within the Canadian market.
Enhancing Service Provider Opportunities
By introducing a specialized Canadian beauty and grooming services application, our primary aim is to establish a seamless connection between skilled service providers and a diverse clientele. This platform is designed to empower service providers, enabling them to augment their income and broaden their reach within the Canadian market.
Enhancing Service Provider Opportunities
By introducing a specialized Canadian beauty and grooming services application, our primary aim is to establish a seamless connection between skilled service providers and a diverse clientele. This platform is designed to empower service providers, enabling them to augment their income and broaden their reach within the Canadian market.
Streamlined Access for Customers
Customers stand to benefit from the convenience of a user-friendly application, offering hassle-free access to trusted and skilled beauty and grooming professionals. The platform's design caters to the specific needs and preferences of the Canadian market, ensuring that customers can easily find and engage with professionals who meet their beauty and grooming requirements.
Streamlined Access for Customers
Customers stand to benefit from the convenience of a user-friendly application, offering hassle-free access to trusted and skilled beauty and grooming professionals. The platform's design caters to the specific needs and preferences of the Canadian market, ensuring that customers can easily find and engage with professionals who meet their beauty and grooming requirements.
Efficiency, Growth, and Positive Engagement
Anticipating more efficient and lucrative transactions, the platform addresses the unique demands of the Canadian audience. As a result, we expect increased engagement from both service providers and customers, fostering positive word-of-mouth referrals. This positive cycle is poised to contribute to the sustainable growth of the beauty and grooming services sector in Canada.
Efficiency, Growth, and Positive Engagement
Anticipating more efficient and lucrative transactions, the platform addresses the unique demands of the Canadian audience. As a result, we expect increased engagement from both service providers and customers, fostering positive word-of-mouth referrals. This positive cycle is poised to contribute to the sustainable growth of the beauty and grooming services sector in Canada.
Design Thinking Process
Design Thinking Process
Empathize
Empathize
Empathize
Competitive Analysis
Competitive Analysis
Competitive Analysis
Define
Define
Define
User Interview
User Interview
User Interview
Persona
Persona
Persona
User Journey Map
User Journey Map
User Journey Map
Ideate
Ideate
Ideate
User Flow
User Flow
User Flow
Sketches
Sketches
Sketches
Design
Design
Design
Wireframes
Wireframes
Wireframes
High Fidelity &
Prototype
High Fidelity &
Prototype
High Fidelity &
Prototype
High Fidelity &
Prototype
High Fidelity &
Prototype
Test
Test
Test
Usability Test
Usability Test
Usability Test
Iterate Prototype
Iterate Prototype
Iterate Prototype
Comparative Analysis
Comparative Analysis
To gain insights into market dynamics, enhance our product's competitiveness, and draw inspiration from existing solutions, we conducted a competitive analysis involving four beauty and grooming service apps: Facebook Marketplace, Kijiji, Priv, and Fresha.
Priv and Fresha stand out for their strengths in specialization and user-centric approaches, while Kijiji benefits from its Canadian localization. However, both Facebook Marketplace and Kijiji exhibit weaknesses due to their lack of specialization in beauty and grooming, potentially leading to trust and safety concerns. To ensure success with our new product, we aim to leverage specialization, prioritize trust and safety measures, design a user-friendly interface, and emphasize efficient booking and management processes. Our strategy includes tapping into our knowledge of the Canadian market and forging strategic partnerships to secure a competitive edge.
To gain insights into market dynamics, enhance our product's competitiveness, and draw inspiration from existing solutions, we conducted a competitive analysis involving four beauty and grooming service apps: Facebook Marketplace, Kijiji, Priv, and Fresha.
Priv and Fresha stand out for their strengths in specialization and user-centric approaches, while Kijiji benefits from its Canadian localization. However, both Facebook Marketplace and Kijiji exhibit weaknesses due to their lack of specialization in beauty and grooming, potentially leading to trust and safety concerns. To ensure success with our new product, we aim to leverage specialization, prioritize trust and safety measures, design a user-friendly interface, and emphasize efficient booking and management processes. Our strategy includes tapping into our knowledge of the Canadian market and forging strategic partnerships to secure a competitive edge.
Defining Key Differences In Motivations Through Personas
Defining Key Differences In Motivations Through Personas
Defining Key Differences In Motivations
Through Personas
Defining Key Differences In Motivations
Through Personas
We conducted user interviews targeting two distinct audiences: individuals in search of beauty services and skilled professionals aiming to enhance their income by offering their expertise. However, a more thorough analysis of these interviews unveiled divergent motivations between Beauty and Grooming Service Seekers and Certified Beauty and Grooming Professionals.
As the research advanced through the user interview phase, I unified the three personas into a singular representation encompassing both Beauty and Grooming Service Seekers and Certified Beauty and Grooming Professionals. A key convergence emerged: both user groups expressed a shared desire for a trustworthy app for services and a secure payment option.
We conducted user interviews targeting two distinct audiences: individuals in search of beauty services and skilled professionals aiming to enhance their income by offering their expertise. However, a more thorough analysis of these interviews unveiled divergent motivations between Beauty and Grooming Service Seekers and Certified Beauty and Grooming Professionals.
As the research advanced through the user interview phase, I unified the three personas into a singular representation encompassing both Beauty and Grooming Service Seekers and Certified Beauty and Grooming Professionals. A key convergence emerged: both user groups expressed a shared desire for a trustworthy app for services and a secure payment option.
Analyzing Common Tasks to Increase User Empathy
Analyzing Common Tasks to Increase User Empathy
Analyzing Common Tasks to Increase User Empathy
By crafting and analyzing personas, I unearthed pivotal emotional and procedural touchpoints that the app must cater to. Take, for instance, Sophia, who arrived in Canada a year ago and has been navigating the complexities of adapting to a new culture and lifestyle. As a tech-savvy individual, Sophia prioritizes convenience and efficiency in her daily life. Regular grooming and maintaining her appearance are crucial for her personal confidence and to leave a positive impression in her academic and social circles.
User Goals
Based on a survey, competition analysis, and usability test, this user flow highlights the primary task streams that the high-quality prototype would focus on:
By crafting and analyzing personas, I unearthed pivotal emotional and procedural touchpoints that the app must cater to. Take, for instance, Sophia, who arrived in Canada a year ago and has been navigating the complexities of adapting to a new culture and lifestyle. As a tech-savvy individual, Sophia prioritizes convenience and efficiency in her daily life. Regular grooming and maintaining her appearance are crucial for her personal confidence and to leave a positive impression in her academic and social circles.
User Goals
By crafting and analyzing personas, I unearthed pivotal emotional and procedural touchpoints that the app must cater to. Take, for instance, Sophia, who arrived in Canada a year ago and has been navigating the complexities of adapting to a new culture and lifestyle. As a tech-savvy individual, Sophia prioritizes convenience and efficiency in her daily life. Regular grooming and maintaining her appearance are crucial for her personal confidence and to leave a positive impression in her academic and social circles.
User Goals
Scheduling and Confirmation of Beauty Service Appointments
Scheduling and Confirmation of Beauty Service Appointments
Efficient Coordination and Time Management
Efficient Coordination and Time Management
Service Availability and Offering of Preferred Services
Service Availability and Offering of Preferred Services
Efficient and Secure Transaction Services
Efficient and Secure Transaction Services
Problem Statement
Problem Statement
The user is seeking an enhanced beauty services booking experience, aiming for a seamless process of discovering services, understanding associated costs, and receiving top-notch service. Additionally, the user prioritizes the assurance of secure transactions throughout the entire process.
Based on a survey, competition analysis, and usability test, this user flow highlights the primary task streams that the high-quality prototype would focus on:
How Might We
How Might We
How might we improve the beauty services booking experience
How might we improve the beauty services booking experience
How might we enhance the safety of transactions within the booking process
How might we enhance the safety of transactions within the booking process
How might we implement transparent pricing models, providing users with a clear understanding of costs associated with various beauty services.
How might we implement transparent pricing models, providing users with a clear understanding of costs associated with various beauty services.
How might we integrate features that allow users to easily compare and choose the best services tailored to their preferences?
How might we integrate features that allow users to easily compare and choose the best services tailored to their preferences?
How might we implement a feedback system to continuously improve the quality of beauty services offered through the platform?
How might we implement a feedback system to continuously improve the quality of beauty services offered through the platform?
Assumptions
Assumptions
We are confident that providing the option between in-house and in-store services will enhance user convenience which allows users to easily find services at their preferred times without any stress.
Based on a survey, competition analysis, and usability test, this user flow highlights the primary task streams that the high-quality prototype would focus on:
Hypothesis
Hypothesis
We hypothesize that enhancing the efficiency of the beauty service booking process, providing choices between in-house and in-store services, ensuring transparent service costs, facilitating secure transactions, and encouraging feedback will contribute to an improved overall customer experience.
We hypothesize that enhancing the efficiency of the beauty service booking process, providing choices between in-house and in-store services, ensuring transparent service costs, facilitating secure transactions, and encouraging feedback will contribute to an improved overall customer experience.
Hypothesis
We hypothesize that enhancing the efficiency of the beauty service booking process, providing choices between in-house and in-store services, ensuring transparent service costs, facilitating secure transactions, and encouraging feedback will contribute to an improved overall customer experience.
Hypothesis
We hypothesize that enhancing the efficiency of the beauty service booking process, providing choices between in-house and in-store services, ensuring transparent service costs, facilitating secure transactions, and encouraging feedback will contribute to an improved overall customer experience.
Hypothesis
We hypothesize that enhancing the efficiency of the beauty service booking process, providing choices between in-house and in-store services, ensuring transparent service costs, facilitating secure transactions, and encouraging feedback will contribute to an improved overall customer experience.
Creating Structure
Creating Structure
Informed by a comprehensive competitive analysis and user interviews, this user flow underscores the three central task streams that the high-quality prototype will address:
Based on a survey, competition analysis, and usability test, this user flow highlights the primary task streams that the high-quality prototype would focus on:
We offer users the choice between in-house and in-store services, enhancing convenience by allowing them to effortlessly discover services at their preferred times, stress-free.
We offer users the choice between in-house and in-store services, enhancing convenience by allowing them to effortlessly discover services at their preferred times, stress-free.
We offer transparent pricing models, ensuring that users have a clear understanding of the costs associated with various beauty services.
We offer transparent pricing models, ensuring that users have a clear understanding of the costs associated with various beauty services.
We incorporate a feedback system to consistently enhance the quality of beauty services provided through the platform and to improve the safety of transactions within the booking process.
We incorporate a feedback system to consistently enhance the quality of beauty services provided through the platform and to improve the safety of transactions within the booking process.
The user flow presented, along with the user insights collected to date, will influence future design decisions.
Based on a survey, competition analysis, and usability test, this user flow highlights the primary task streams that the high-quality prototype would focus on:
User Flow 1: A user goes onto the app book an appointment for a beauty service they seek
User flow 1: A user goes onto the app book an appointment for a beauty service they seek
User flow 1: A user goes onto the app book an appointment for a beauty service they seek
User Flow 2: A professional registers onto the app to offer services
User flow 2: A professional registers onto the app to offer services
User flow 2: A professional registers onto the app to offer services
Visualizing a User Centric Experience
Visualizing a User Centric Experience
Rapid sketching played a pivotal role in our design exploration for StylishYou, enabling a thorough examination of prevalent design patterns across competing apps. This process facilitated the identification of elements that should be retained for user familiarity. Additionally, it aided in pinpointing versatile screen types that could serve multiple functions and optimizing the implementation of intuitive swiping and touch gestures. By leveraging rapid sketching, we ensured a nuanced understanding of the user experience landscape, guiding our decisions to create a seamlessly navigable and intuitive interface for StylishYou.
Notably, our decision to incorporate a search filter stemmed from this process, aiming to enhance the user experience by simplifying the search functionality. This iterative approach ensured that StylishYou not only embraced effective design conventions but also introduced thoughtful enhancements for an intuitive and user-friendly platform.
Rapid sketching played a pivotal role in our design exploration for StylishYou, enabling a thorough examination of prevalent design patterns across competing apps. This process facilitated the identification of elements that should be retained for user familiarity. Additionally, it aided in pinpointing versatile screen types that could serve multiple functions and optimizing the implementation of intuitive swiping and touch gestures. By leveraging rapid sketching, we ensured a nuanced understanding of the user experience landscape, guiding our decisions to create a seamlessly navigable and intuitive interface for StylishYou.
Notably, our decision to incorporate a search filter stemmed from this process, aiming to enhance the user experience by simplifying the search functionality. This iterative approach ensured that StylishYou not only embraced effective design conventions but also introduced thoughtful enhancements for an intuitive and user-friendly platform.
Uuderstanding What Users Find Intuitive, and Why
Uuderstanding What Users Find Intuitive, and Why
Utilizing low-fidelity prototype testing proved instrumental in enhancing my comprehension of how users anticipated engaging in the targeted activities. Through attentive observation of their touch and swipe actions, coupled with meaningful dialogues about their expectations and timing preferences, We identified key areas for improvement. These insights served as a foundation for refining the design framework and informed the development of a more polished high-fidelity prototype. Emphasizing details such as coherent and actionable iconography, along with consistent navigation paths, emerged as pivotal elements integral to shaping a robust design system.
Utilizing low-fidelity prototype testing proved instrumental in enhancing my comprehension of how users anticipated engaging in the targeted activities. Through attentive observation of their touch and swipe actions, coupled with meaningful dialogues about their expectations and timing preferences, We identified key areas for improvement. These insights served as a foundation for refining the design framework and informed the development of a more polished high-fidelity prototype. Emphasizing details such as coherent and actionable iconography, along with consistent navigation paths, emerged as pivotal elements integral to shaping a robust design system.
Creating
Visual Design
Creating Visual Design
Creating Visual Design
Visually articulating all potential aspects of the “StylishYou” brand (product, marketing, and beyond) meant defining a baseline design system that identified key elements of its visual vocabulary. I wanted "StylishYou" visual design to always refer back to its core mission of empowering beauty services for searching for services and offering services.
From the moodboard, predominantly pink colour is often associated with femininity, making it a popular choice for beauty services and light green colour is particularly appealing in beauty services that emphasize natural and rejuvenating treatments.
Leveraging the "Inter" typeface in our beauty service app reflects a commitment to modernity and professionalism. Inter's clean lines and balanced proportions contribute to an aesthetically pleasing and user-friendly interface, enhancing the overall readability of essential information such as service details and appointment scheduling. The typeface's versatility allows for a cohesive design, ensuring a harmonious blend of sophistication and accessibility. By adopting Inter typography, our beauty service app aims to convey a contemporary image, providing users with a seamless and visually appealing experience as they engage with our platform.
Inter
Ag
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%^&*()
Visually articulating all potential aspects of the “StylishYou” brand (product, marketing, and beyond) meant defining a baseline design system that identified key elements of its visual vocabulary. I wanted "StylishYou" visual design to always refer back to its core mission of empowering beauty services for searching for services and offering services.
From the moodboard, predominantly pink colour is often associated with femininity, making it a popular choice for beauty services and light green colour is particularly appealing in beauty services that emphasize natural and rejuvenating treatments.
Leveraging the "Inter" typeface in our beauty service app reflects a commitment to modernity and professionalism. Inter's clean lines and balanced proportions contribute to an aesthetically pleasing and user-friendly interface, enhancing the overall readability of essential information such as service details and appointment scheduling. The typeface's versatility allows for a cohesive design, ensuring a harmonious blend of sophistication and accessibility. By adopting Inter typography, our beauty service app aims to convey a contemporary image, providing users with a seamless and visually appealing experience as they engage with our platform.
Inter
Ag
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%^&*()
Visually articulating all potential aspects of the “StylishYou” brand (product, marketing, and beyond) meant defining a baseline design system that identified key elements of its visual vocabulary. I wanted "StylishYou" visual design to always refer back to its core mission of empowering beauty services for searching for services and offering services.
From the moodboard, predominantly pink colour is often associated with femininity, making it a popular choice for beauty services and light green colour is particularly appealing in beauty services that emphasize natural and rejuvenating treatments.
Leveraging the "Inter" typeface in our beauty service app reflects a commitment to modernity and professionalism. Inter's clean lines and balanced proportions contribute to an aesthetically pleasing and user-friendly interface, enhancing the overall readability of essential information such as service details and appointment scheduling. The typeface's versatility allows for a cohesive design, ensuring a harmonious blend of sophistication and accessibility. By adopting Inter typography, our beauty service app aims to convey a contemporary image, providing users with a seamless and visually appealing experience as they engage with our platform.
Inter
Ag
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%^&*()
Creating visual design
Visually articulating all potential aspects of the “StylishYou” brand (product, marketing, and beyond) meant defining a baseline design system that identified key elements of its visual vocabulary. I wanted "StylishYou" visual design to always refer back to its core mission of empowering beauty services for searching for services and offering services.
From the moodboard, predominantly pink colour is often associated with femininity, making it a popular choice for beauty services and light green colour is particularly appealing in beauty services that emphasize natural and rejuvenating treatments.
Leveraging the "Inter" typeface in our beauty service app reflects a commitment to modernity and professionalism. Inter's clean lines and balanced proportions contribute to an aesthetically pleasing and user-friendly interface, enhancing the overall readability of essential information such as service details and appointment scheduling. The typeface's versatility allows for a cohesive design, ensuring a harmonious blend of sophistication and accessibility. By adopting Inter typography, our beauty service app aims to convey a contemporary image, providing users with a seamless and visually appealing experience as they engage with our platform.
Inter
Ag
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%^&*()
Cr
Primary
#FD658B
Pink
#838FDB
Purple
Secondary
#172B4D
Blue
#545454
Dark Grey
Base
#9B9E9F
Light Grey
#FFFFFF
White
Surfacing
New Issues
Surfacing New Issues
Surfacing New Issues
The high-fidelity prototype presented users with an experience closely resembling the actual product, revealing several issues. Despite users being able to schedule services, the overall experience suggested a certain level of hesitation. Additionally, users expressed a newfound requirement for this iteration: the app should visually convey the value of being able to book beauty services—an additional piece of information that could empower them to make more informed decisions.
(Clickable prototype below, also available on Figma)
The high-fidelity prototype presented users with an experience closely resembling the actual product, revealing several issues. Despite users being able to schedule services, the overall experience suggested a certain level of hesitation. Additionally, users expressed a newfound requirement for this iteration: the app should visually convey the value of being able to book beauty services—an additional piece of information that could empower them to make more informed decisions.
(Clickable prototype below, also available on Figma)
Services
Navigate to the service, about, and review sections by clicking, where you can explore available services, details about the service session sample images, and reviews
Offer Coupon
Easily locate offer coupons at the top to stay informed about available discounts
Contact
Options for calling, directions, and sharing are available. Additionally, users can see review ratings of the service
Individual Service
Clicking on individual services allows you to explore and select from the available services within that specific category
Services
Order Summary
View of all details of the selected services, including individual prices and a subtotal amount for your chosen items
Booking Confirmation
Review and confirm the date and timing of your appointment. If any changes are necessary, you can make adjustments here
Booking Confirmation
Payment Method
Choose from various payment options such as credit card, Paypal, Apple Pay, and others to complete your transaction and proceed
Checkout
Reconfirm and review the details of the beauty services you have booked, including the service specifics, scheduled timings, and date
Checkout
Services
Navigate to the service, about, and review sections by clicking, where you can explore available services, details about the service session sample images, and reviews
Offer Coupon
Easily locate offer coupons at the top to stay informed about available discounts
Contact
Options for calling, directions, and sharing are available. Additionally, users can see review ratings of the service
Individual Service
Clicking on individual services allows you to explore and select from the available services within that specific category
Services
Order Summary
View of all details of the selected services, including individual prices and a subtotal amount for your chosen items
Booking Confirmation
Review and confirm the date and timing of your appointment. If any changes are necessary, you can make adjustments here
Booking Confirmation
Payment Method
Choose from various payment options such as credit card, Paypal, Apple Pay, and others to complete your transaction and proceed
Checkout
Reconfirm and review the details of the beauty services you have booked, including the service specifics, scheduled timings, and date
Checkout
Services
Navigate to the service, about, and review sections by clicking, where you can explore available services, details about the service session sample images, and reviews
Offer Coupon
Easily locate offer coupons at the top to stay informed about available discounts
Contact
Options for calling, directions, and sharing are available. Additionally, users can see review ratings of the service
Individual Service
Clicking on individual services allows you to explore and select from the available services within that specific category
Services
Order Summary
View of all details of the selected services, including individual prices and a subtotal amount for your chosen items
Booking Confirmation
Review and confirm the date and timing of your appointment. If any changes are necessary, you can make adjustments here
Booking Confirmation
Payment Method
Choose from various payment options such as credit card, Paypal, Apple Pay, and others to complete your transaction and proceed
Checkout
Reconfirm and review the details of the beauty services you have booked, including the service specifics, scheduled timings, and date
Checkout
Services
Navigate to the service, about, and review sections by clicking, where you can explore available services, details about the service session sample images, and reviews
Offer Coupon
Easily locate offer coupons at the top to stay informed about available discounts
Contact
Options for calling, directions, and sharing are available. Additionally, users can see review ratings of the service
Individual Service
Clicking on individual services allows you to explore and select from the available services within that specific category
Services
Order Summary
View of all details of the selected services, including individual prices and a subtotal amount for your chosen items
Booking Confirmation
Review and confirm the date and timing of your appointment. If any changes are necessary, you can make adjustments here
Booking Confirmation
Payment Method
Choose from various payment options such as credit card, Paypal, Apple Pay, and others to complete your transaction and proceed
Checkout
Reconfirm and review the details of the beauty services you have booked, including the service specifics, scheduled timings, and date
Checkout
Services
Navigate to the service, about, and review sections by clicking, where you can explore available services, details about the service session sample images, and reviews
Offer Coupon
Easily locate offer coupons at the top to stay informed about available discounts
Contact
Options for calling, directions, and sharing are available. Additionally, users can see review ratings of the service
Individual Service
Clicking on individual services allows you to explore and select from the available services within that specific category
Services
Order Summary
View of all details of the selected services, including individual prices and a subtotal amount for your chosen items
Booking Confirmation
Review and confirm the date and timing of your appointment. If any changes are necessary, you can make adjustments here
Booking Confirmation
Payment Method
Choose from various payment options such as credit card, Paypal, Apple Pay, and others to complete your transaction and proceed
Checkout
Reconfirm and review the details of the beauty services you have booked, including the service specifics, scheduled timings, and date
Checkout
Services
Navigate to the service, about, and review sections by clicking, where you can explore available services, details about the service session sample images, and reviews
Offer Coupon
Easily locate offer coupons at the top to stay informed about available discounts
Contact
Options for calling, directions, and sharing are available. Additionally, users can see review ratings of the service
Individual Service
Clicking on individual services allows you to explore and select from the available services within that specific category
Services
Order Summary
View of all details of the selected services, including individual prices and a subtotal amount for your chosen items
Booking Confirmation
Review and confirm the date and timing of your appointment. If any changes are necessary, you can make adjustments here
Booking Confirmation
Payment Method
Choose from various payment options such as credit card, Paypal, Apple Pay, and others to complete your transaction and proceed
Checkout
Reconfirm and review the details of the beauty services you have booked, including the service specifics, scheduled timings, and date
Checkout
Services
Navigate to the service, about, and review sections by clicking, where you can explore available services, details about the service session sample images, and reviews
Offer Coupon
Easily locate offer coupons at the top to stay informed about available discounts
Contact
Options for calling, directions, and sharing are available. Additionally, users can see review ratings of the service
Individual Service
Clicking on individual services allows you to explore and select from the available services within that specific category
Services
Order Summary
View of all details of the selected services, including individual prices and a subtotal amount for your chosen items
Booking Confirmation
Review and confirm the date and timing of your appointment. If any changes are necessary, you can make adjustments here
Booking Confirmation
Payment Method
Choose from various payment options such as credit card, Paypal, Apple Pay, and others to complete your transaction and proceed
Checkout
Reconfirm and review the details of the beauty services you have booked, including the service specifics, scheduled timings, and date
Checkout
Services
Navigate to the service, about, and review sections by clicking, where you can explore available services, details about the service session sample images, and reviews
Offer Coupon
Easily locate offer coupons at the top to stay informed about available discounts
Contact
Options for calling, directions, and sharing are available. Additionally, users can see review ratings of the service
Individual Service
Clicking on individual services allows you to explore and select from the available services within that specific category
Services
Order Summary
View of all details of the selected services, including individual prices and a subtotal amount for your chosen items
Booking Confirmation
Review and confirm the date and timing of your appointment. If any changes are necessary, you can make adjustments here
Booking Confirmation
Payment Method
Choose from various payment options such as credit card, Paypal, Apple Pay, and others to complete your transaction and proceed
Checkout
Reconfirm and review the details of the beauty services you have booked, including the service specifics, scheduled timings, and date
Checkout
Clickable prototype & can be enlarged for better experience of mobile high-fidelity prototype
Clickable prototype & can be enlarged for better experience of mobile high-fidelity prototype
Clickable prototype & can be enlarged for better experience of mobile high-fidelity prototype
How Usability Might Be Improved
How Usability Might Be Improved
Lesson Learned
Lesson Learned
Issues to Address for Longer-Term Development
1. Improve on individuals utilizing the service provider account access services from others using the same account
2. Can we address and overcome challenges when a booked service appointment is canceled?
3. Enhancing more user experience for service providers to ensure they can efficiently offer their services and engage effectively on the platform
4. Improve the authenticity and reliability of user feedback on the quality of services provided, ensuring genuine and trustworthy reviews for users seeking beauty services on the platform
1. Improve on individuals utilizing the service provider account access services from others using the same account
2. Can we address and overcome challenges when a booked service appointment is canceled?
3. Enhancing more user experience for service providers to ensure they can efficiently offer their services and engage effectively on the platform
4. Improve the authenticity and reliability of user feedback on the quality of services provided, ensuring genuine and trustworthy reviews for users seeking beauty services on the platform
1. Collaboration and Teamwork
I worked effectively within a team of four, where I demonstrated strong collaborative and communication skills. My contributions were notable in brainstorming sessions and design discussions, showcasing a commitment to agile development practices and a keen understanding of the iterative design process.
2. Accessibility
I applied web accessibility principles for an inclusive platform, contributing to rapid product development. My focus on accessibility practices enhanced usability for diverse audiences.
3. User-Centered Design (UCD)
Applied UCD principles, creating user personas and conducting interviews to guide design decisions. Utilized diverse research methods to inform design choices and executed effective user testing strategies for platform usability.
1. Collaboration and Teamwork
I worked effectively within a team of four, where I demonstrated strong collaborative and communication skills. My contributions were notable in brainstorming sessions and design discussions, showcasing a commitment to agile development practices and a keen understanding of the iterative design process.
2. Accessibility
I applied web accessibility principles for an inclusive platform, contributing to rapid product development. My focus on accessibility practices enhanced usability for diverse audiences.
3. User-Centered Design (UCD)
Applied UCD principles, creating user personas and conducting interviews to guide design decisions. Utilized diverse research methods to inform design choices and executed effective user testing strategies for platform usability.
Lesson Learned
Lesson Learned
How Usability Might Be Improved
How Usability Might Be Improved
Issues to Address for Longer-Term Development
1. Collaboration and Teamwork
I worked effectively within a team of four, where I demonstrated strong collaborative and communication skills. My contributions were notable in brainstorming sessions and design discussions, showcasing a commitment to agile development practices and a keen understanding of the iterative design process.
2. Accessibility
I applied web accessibility principles for an inclusive platform, contributing to rapid product development. My focus on accessibility practices enhanced usability for diverse audiences.
3. User-Centered Design (UCD)
Applied UCD principles, creating user personas and conducting interviews to guide design decisions. Utilized diverse research methods to inform design choices and executed effective user testing strategies for platform usability.
1. Collaboration and Teamwork
I worked effectively within a team of four, where I demonstrated strong collaborative and communication skills. My contributions were notable in brainstorming sessions and design discussions, showcasing a commitment to agile development practices and a keen understanding of the iterative design process.
2. Accessibility
I applied web accessibility principles for an inclusive platform, contributing to rapid product development. My focus on accessibility practices enhanced usability for diverse audiences.
3. User-Centered Design (UCD)
Applied UCD principles, creating user personas and conducting interviews to guide design decisions. Utilized diverse research methods to inform design choices and executed effective user testing strategies for platform usability.
1. Improve on individuals utilizing the service provider account access services from others using the same account
2. Can we address and overcome challenges when a booked service appointment is canceled?
3. Enhancing more user experience for service providers to ensure they can efficiently offer their services and engage effectively on the platform
4. Improve the authenticity and reliability of user feedback on the quality of services provided, ensuring genuine and trustworthy reviews for users seeking beauty services on the platform
1. Improve on individuals utilizing the service provider account access services from others using the same account
2. Can we address and overcome challenges when a booked service appointment is canceled?
3. Enhancing more user experience for service providers to ensure they can efficiently offer their services and engage effectively on the platform
4. Improve the authenticity and reliability of user feedback on the quality of services provided, ensuring genuine and trustworthy reviews for users seeking beauty services on the platform
TIME
Duration: 8 weeks
8 weeks
TIME
8 weeks
Group Project
TIME
8 weeks
Group Project
PLATFORM
Figma
Miro
Photoshop
Photoshop
PLATFORM
Figma
Miro
Photoshop
Illustrator
PLATFORM
Figma
Miro
Photoshop
Illustrator
MY ROLES
UI/UX Designer
Visual Designer
MY ROLES
UI/UX Designer
Visual Designer
MY ROLES
UI/UX Designer
Visual Designer
DELIVERABLES
High-fidelity interactive prototypes for key tasks on desktop and mobile
DELIVERABLES
High-fidelity interactive for mobile app
DELIVERABLES
High-fidelity interactive for mobile app
Background
The app's primary objective is to streamline the process of booking beauty and grooming services, whether it be for in-home or in-store appointments. Designed for simplicity, this mobile application empowers users to effortlessly browse and select from a variety of beauty and grooming options, tailored to their preferences. Users can conveniently schedule appointments at their preferred location, be it at home or in-store, while also gaining the ability to track their appointments and make informed decisions based on reviews. The app serves as a user-friendly platform, ensuring a seamless and convenient experience for individuals seeking personalized beauty and grooming services.
Primary
#FD658B
Pink
#838FDB
Purple
Secondary
#172B4D
Blue
#545454
Dark Grey
Base
#9B9E9F
Light Grey
#FFFFFF
White
Primary
#FD658B
Pink
#838FDB
Purple
Secondary
#172B4D
Blue
#545454
Dark Grey
Base
#9B9E9F
Light Grey
#FFFFFF
White
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Vosyn (Coming Soon)
Redesign of Toronto Zoo
Speedy Eats
Redesign of Humber Current
Vosyn (Coming Soon)
Redesign of Toronto Zoo
Speedy Eats
Redesign of Humber Current
Vosyn (Coming Soon)
Redesign of Toronto Zoo
Speedy Eats
Redesign of Humber Current
Vosyn (Coming Soon)
jgrth3@gmail.com
Copyright © 2023 Jagruthi Venkatesh Naidu. All rights reserved.
jgrth3@gmail.com
Copyright © 2023 Jagruthi Venkatesh Naidu. All rights reserved.
jgrth3@gmail.com
Copyright © 2023 Jagruthi Venkatesh Naidu. All rights reserved.